Services Ongoing Partnership

Ongoing partnership

Keep improving after the project ends.

Businesses do not stand still. A retainer gives you ongoing access to Hone as new ideas, challenges and opportunities appear.

Start a project

Not a bank of hours. A partner who knows the business.

How it worksPartnership

How it’s paid forRetainer

Why ongoing?

Launch is where the real work starts

Once a website, brand or campaign is live, the business keeps moving, and so do its customers. There is always something to improve, test, create or rethink.

  • Improvements
  • Campaigns
  • Content
  • New pages
  • Design
  • Strategy
  • Testing
  • Growth
  • Creative direction

What we can support

The whole studio, as needed

Depending on the business, a partnership can draw on any of our services, without starting a new project each time.

Priorities change

The work follows what the business needs.

Rather than delivering the same fixed list every month, the focus moves with the business. We look at what matters most right now, and put the effort there. It’s the same thinking as our consultancy work, applied month after month.

Not this4 social posts · 2 blog articles · 1 newsletter · every month, regardless

  1. Month 1Campaign launch
  2. Month 2Website improvements
  3. Month 3Content shoot
  4. Month 4New customer journey

Regular strategy

A rhythm for deciding what’s next

A regular check-in keeps the partnership focused. A typical structure looks like this, adapted to how you like to work.

  1. 01Monthly review
  2. 02Priorities
  3. 03Performance
  4. 04Upcoming opportunities
  5. 05Ideas
  6. 06Roadmap

Creative partner

An extension of your team

Over time we get to know the business, its customers and its people. That means less explaining, better ideas and work that builds on everything that came before.

An external supplier

  • Receives isolated briefs
  • Sees one piece at a time
  • Starts from scratch each project
  • Waits to be told

A creative partner

  • Understands the whole business
  • Connects the pieces together
  • Builds on what came before
  • Brings ideas to you

Continuous improvement

Evidence decides what happens next

We don’t plan the year and stick to it regardless. What we learn each month shapes the next.

  • Customer feedback
  • Analytics
  • Campaign results
  • Changing markets
  • Business priorities
What happens next

Flexible support

Shaped around the business

There is no standard package. The structure of a retainer depends on:

  • Business sizeA founder-led business and a multi-site group need very different support.
  • NeedsWhich disciplines matter most right now.
  • PaceHow much is changing, and how quickly.
  • Internal resourcesWhat your team already covers, so we fill the gaps rather than duplicate them.

A retainer covers an agreed level of support each month, not unlimited work. We agree what that looks like at the start, and review it together as your needs change.

Work with Hone ongoing

Tell us where the business is heading. We’ll suggest what an ongoing partnership could look like.

Work with Hone ongoing