Services Branding
Branding
More than a logo. A clearer idea of who you are.
We build identities around what makes a business different, then create the visual and verbal system that allows that idea to stay consistent wherever customers experience it.
A brand is what connects the business behind the scenes with what customers see, hear and experience.
Brand discovery
Understanding before designing
Before we design anything, we get to know the business: where it came from, where it is going, and how it is seen today.
- Business story
- Founder’s vision
- Business objectives
- Customers
- Competitors
- Category conventions
- Existing reputation
- Strengths
- Weaknesses
- Future direction
Brand strategy
The idea the brand is built on
The thinking that everything else follows: what the business stands for, who it is for, and why someone should choose it over the alternative.
- Positioning
- Purpose
- Differentiation
- Value proposition
- Audience
- Brand personality
- Brand attributes
- Brand promise
- Competitive positioning
- Brand architecture
- Naming, where needed
Not every business needs a sixty-page strategy document. The work is proportionate to the business: sometimes a single, sharp page of thinking is exactly what is needed.
Verbal identity
How the brand sounds
Words carry as much of a brand as its logo. We shape what the business says and the voice it says it in, so it sounds like itself everywhere.
- Brand story
- Messaging hierarchy
- Taglines
- Headlines
- Tone of voice
- Product and service naming
- Website language
- Campaign language
- Social voice
Visual identity
How the brand looks
A complete visual system, not a single mark: everything needed to make the business recognisable at a glance and consistent wherever it appears.
- Logo systems
- Wordmarks
- Symbols
- Typography
- Colour
- Photography direction
- Art direction
- Graphic language
- Layout systems
- Illustration
- Iconography
- Motion principles, where appropriate
Brand in the real world
Everywhere customers meet it
An identity only works if it holds together off the screen as well as on it. We carry it into every place the business shows up.
- 01Retain
What people already recognise and trust.
- 02Refine
What works, but needs sharpening.
- 03Remove
What no longer fits the business.
- 04Reconsider
What needs rethinking from the ground up.
Brand guidelines
A tool, not a rulebook
Guidelines should help a team create consistently, not become a restrictive PDF that nobody opens. We make them practical, with real examples, so they get used.
- Logo usage
- Colours
- Typography
- Photography
- Tone
- Layouts
- Social applications
- Packaging
- Digital applications
Brand activation
Launching the brand
A new identity deserves a proper introduction. We can help roll it out across everything customers will see first.
Build an identity people recognise before they even see the name.
Build the brand
Tell us about the business and where the brand is today. We’ll help work out what it needs.
Build the brand