Services Social Media

Social media

Be worth following.

Social media works best when the brand has something recognisable to say and a reason for people to keep coming back.

Start a project

More than a posting schedule

Social media is five things working together.

  1. 01Strategy

    What the brand is there to say, and to whom.

  2. 02Content

    Things people actually want to watch and read.

  3. 03Community

    Conversations, not just broadcasts.

  4. 04Distribution

    Getting it in front of the right people.

  5. 05Learning

    Using what works to shape what comes next.

Social strategy

A reason behind every post

We start with what the business needs from social media and who it is trying to reach. How often to post comes last, not first.

  • Business objectives
  • Target audience
  • Platform choice
  • Content purpose
  • Brand voice
  • Competitor landscape
  • Content pillars
  • Posting approach

Platform strategy

Not every business needs every platform

Being everywhere usually means being average everywhere. We recommend channels based on where the audience actually spends time and what the business can keep up well, which is often fewer than expected.

  • InstagramOften suits: visual brands, products, places and lifestyle.
  • TikTokOften suits: short-form video and personality-led content.
  • LinkedInOften suits: b2B, professional services, founders and hiring.
  • YouTubeOften suits: longer video, tutorials and search-led content.
  • FacebookOften suits: local communities, events and older audiences.

Content planning

Planned, with room to react

A clear plan keeps content consistent and on-brand, while leaving space for the moments nobody could schedule.

  • Editorial calendars
  • Campaigns
  • Recurring formats
  • Product moments
  • Announcements
  • Seasonal opportunities
  • Reactive content

Community

The social part of social media

How a brand responds matters as much as what it posts. Conversations build loyalty, and the people already talking about the business are often its best voice.

  • Comments
  • Messages
  • Customer feedback
  • Community interaction
  • Advocacy
  • User-generated content

Trend research

We keep an eye on what is happening across platforms and culture, but we don’t jump on every trend. A trend is only worth using if it passes three questions:

  1. 01Does it fit the brand?
  2. 02Does the audience care?
  3. 03Can we do it well, and in time?

Creators & partnerships

Reaching people through others

Where it’s relevant, the right partner can introduce a brand to an audience that already trusts them. We help find, shape and run those partnerships.

  • Creators
  • Influencers
  • Industry partners
  • Collaborations
  • Events

Paid + organic

Each makes the other better

Organic posts show what an audience genuinely responds to, which can point to stronger advertising creative. Advertising can then test ideas quickly and at scale, and what we learn feeds back into everyday content.

Reporting

Measuring what matters to the business

Likes and followers can be useful signals, but on their own they rarely tell you whether social media is working. We report on the numbers that connect to the business, and agree which ones matter at the start.

Attention

  • Reach
  • Engagement
  • Audience growth
  • Content retention

Business results

  • Clicks
  • Enquiries
  • Bookings
  • Purchases

Build a social presence people remember

Tell us about the brand and who you want to reach. We’ll help work out where and how to show up.

Build a social presence people remember